• Did You Know
    I helped take the guesswork out of the beef
    section of the meat case? - Roger Clift

  • Promotion. Research. Education.
    Your Checkoff investment is
    building demand.

What Your Beef Checkoff Does

The checkoff creates demand-building programs that increase profit opportunities, keeping beef top-of-mind with consumers.

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Texas Beef Checkoff

The Texas Beef checkoff complements and extends current Texas Beef Council programs.


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Collections & Compliance

Learn more about checkoff collection points and compliance.


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Checkoff Programs

See your beef checkoff dollars at work.




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Latest News

  • Texas BEEF Team Completes Million Mile Month

    The Texas BEEF Team participated in the Million Mile Month™ challenge and logged a total of 68,278 miles during the month of April.

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  • Health Professionals Learn More about Beef Nutrition

    The Texas Beef Council (TBC) recently represented beef at the Texas Academy of Nutrition and Dietetics Annual Conference and the Texas Medical Association’s TexMed Annual Conference, both held in Dallas. During the health professional conferences, TBC exhibited in the tradeshow showcasing the benefits of beef in a healthy diet and offered educational and research materials to more than 2,500 attendees.

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  • Beef’s Benefits Showcased at Women’s Health Expo

    More than 500 people attended the 5th Annual Ignite Women’s Health Expo held at Seton Medical Center Williamson in Round Rock, Texas where the Texas Beef Council (TBC) was on hand sharing the positive benefits of beef in the diet.

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  • Culinary Competitions Feature Beef as Star Ingredient

    The Texas Beef Council (TBC) continued as a long-standing supporter of the Family Career and Community Leaders of Tomorrow Mystery Basket competition.

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