What Your Beef Checkoff Does
The checkoff increases profit opportunities, keeping beef top-of-mind with consumers.
Texas Beef Checkoff
The Texas Beef checkoff complements and extends current Texas Beef Council programs.
Collections & Compliance
Learn more about checkoff collection points and compliance.
See your beef checkoff dollars at work.
Beef WISE Study
The checkoff-funded Beef WISE Study will be published in Obesity Science & Practice this summer. The consumption of lean beef as part of a higher-protein diet for weight loss resulted in equivalent reductions in body weight and fat mass and improved heart health measures.
Investing in the Next Generation
The 14th Annual Texas ProStart Culinary Educators Training Conference allowed 130 high school instructors the chance to participate in the two and a half day conference, held at the Central Texas Food Bank and the Texas Beef Council (TBC) office in Austin.
Caribbean Export Efforts
In efforts to educate chefs about U.S. beef, the Texas Beef Council (TBC) recently hosted a group of twelve Caribbean chefs for a five-day industry tour with a culinary focus on Texas BBQ.
Building Beef Advocates
The Texas Beef Council (TBC) recently showcased the Masters of Beef Advocacy program at the Texas 4-H Roundup trade show held in College Station.