What Your Beef Checkoff Does

The checkoff increases profit opportunities, keeping beef top-of-mind with consumers.

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Texas Beef Checkoff

The Texas Beef checkoff complements and extends current Texas Beef Council programs.

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Collections & Compliance

Learn more about checkoff collection points and compliance.

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Checkoff Programs

See your beef checkoff dollars at work.

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Latest News

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    Content Partnerships Prove Successful for Beef. It’s What’s For Dinner.

    October marked the end of another successful content partnership campaign for the Beef Checkoff. In 2017, the checkoff-funded Beef. It’s What’s For Dinner. brand partnered with food and healthy lifestyle websites, PureWow and Greatist, to create and execute beautiful, inspiring content about beef.

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    Beef Tailgate

    Beef Loving Texans recently invited members of the Austin Food Blogger Alliance to attend a Grilling 101 and discuss beef smoking tips and recipe ideas in efforts to inspire and step-up their tailgating.

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    State Fair of Texas

    The Texas Beef Council returned to the State Fair of Texas and invited fair-goers to experience the Beef Loving Texans interactive grilling themed booth.

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    Beef Immersion Experience

    Employees from H-E-B’s health and wellness, public relations, and meat department recently gathered in San Antonio for a day of beef-focused presentations covering retail trends, nutrition, culinary applications and production practices.

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