• Did You Know
    I helped take the guesswork out of the beef
    section of the meat case? - Roger Clift

  • Promotion. Research. Education.
    Your Checkoff investment is
    building demand.

What Your Beef Checkoff Does

The checkoff increases profit opportunities, keeping beef top-of-mind with consumers.

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Texas Beef Checkoff

The Texas Beef checkoff complements and extends current Texas Beef Council programs.

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Collections & Compliance

Learn more about checkoff collection points and compliance.

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Checkoff Programs

See your beef checkoff dollars at work.


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Latest News

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    Showcasing Texas-Style Barbecue

    Japanese and Taiwanese consumers love Texan barbecue, but they think it’s difficult to make. That’s why the beef checkoff has been promoting barbecue events, like recent seminars funded by the Texas Beef Council to highlight various cuts and cooking methods.

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    BEEF Team Across Texas

    Texas BEEF Team members recently represented the powerful protein they love at runs, triathlons and cycling events in San Antonio, Austin, Gruene, Port Arthur, Pflugerville, Lubbock, South Padre, Conroe, Fort Worth, Cypress, Grapevine, Shiner and La Porte.

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    Farm to Fork

    The Texas Beef Council recently hosted 15 dietetic interns and their faculty for a farm to fork tour held in the Houston area.

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    Beef Boot Camp

    The Texas Beef Council recently hosted two sessions of Beef Boot Camp for 40 HEB meat market managers from around the state.

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