Bringing Texans To The Table
The Texas Beef Council (TBC) is building beef-loving communities by engaging consumers, chefs, health influencers, and more with demand-driving programs. We work to bring Texans to the table over a shared love of beef through promotion, research and education.
The successes below—created, funded, and supported by your Beef Checkoff—are what help keep beef in its strongest state. For a full report on TBC programs across Texas, view the 2024 Annual Report. Cattle producers can also sign up for Cattle Talk to receive straightforward news, detailed insights and transparent results on how your Beef Checkoff dollars are utilized in Texas and across the nation.
Reaching Doctor's Offices With Beef Education
Medical professionals, who frequently make diet-related recommendations to their patients, now have direct access to the latest research on how beef fits in a heart-healthy lifestyle. Using the expertise of former pharmaceutical sales reps in DFW, Austin, San Antonio, and Houston, TBC calls on medical offices to deliver science-based information regarding the inclusion of beef in a healthy diet and provide complementary patient educational materials.
5,400
unique engagements with
medical providers, nurses, & staff
80%
of physicians visited by TBC reps
are more likely to recommend beef
Fueling Victory with Beef
Understanding the critical role of nutrition, especially protein like beef, in a high-performance diet, TBC created Sports Nutrition Game Plan to provide athletes with the resources they need to excel. The premier sports nutrition program was designed specifically for Texas high schools to offer power-packed beef nutrition resources for athletes and their coaches.
5,000+
coaches & students
registered for nutrition resources
65+ unique
resources available
on sportsnutritiongameplan.com
19 other
state beef councils
using content developed by tbc
Inspiring More Beef Meals
Enjoying beef is an inherent part of being Texan, from our insatiable appetite for barbecue to our affinity for burgers. This is where Beef Loving Texans steps in, a community that brings Texans together through authentic recipes, expert nutrition resources, and innovative campaigns.
1.8M
recipe views on
beeflovingtexans.com
209M
number of times consumers
were reached with beef ads
2024 Annual Report
Review TBC's Annual Report to see all the ways Beef Checkoff programs are directed to encourage all Texans to be beef-loving Texans. The document is a summary of 2024 beef education, promotion and research programs funded by state and national Beef Checkoff assessments, each $1 per head.
Cattle Talk Newsletter
Created for Texas cattle producers, Cattle Talk delivers straightforward news, detailed insights and transparent results on how your Texas Beef Checkoff dollars help keep beef in its strongest state. Receive regular news in your inbox or through postal mail.