TBC News

November 21, 2024

TBC Welcomes New Directors

The Texas Beef Council (TBC) has announced its Board of Directors for fiscal year 2025, which officially began October 1. The twenty directors are nominated by producer organizations or industry segments from across the state and kicked off the year with the first meeting of the Texas Beef Council and the Beef Promotion and Research Council of Texas on November 21.

FY25 New Board of Directors
First-Term Directors (Left to Right): Leslie Callahan, John Connaway, George Harrison, and John Van de Pol

“It’s always an exciting time when our TBC Board welcomes new volunteer leaders to represent producers across Texas,” said Pat Shields, TBC’s 2025 chairman. “Their diverse experiences and dedication will only strengthen our commitment to promoting beef and bringing more Texans to the table.”

The 2025 Board of Directors includes the following individuals, each listed with their hometown and affiliation:

EXECUTIVE COMMITTEE:

  • Pat Shields, Chairman - Bryan; At-Large
  • Brandi Richards, Vice Chairman - Hereford; Texas Cattle Feeders Association
  • Fred Schuetze, Immediate Past Chairman - Granbury; Purebred
  • Brian Malaer - Harwood; Independent Cattlemen's Association
  • Marsha Shoemaker - Bellevue; Texas CattleWomen

DIRECTORS: 

  • Brandon Cutrer - Wharton; Purebred
  • Klazina de Boer - Dublin; Dairy
  • Kara Dudley - Horseshoe Bay;  Texas & Southwestern Cattle Raisers Association
  • Neil Dudley - Hamilton; Beef Packers/Exporters
  • Dane Elliott - Pawnee; Texas Farm Bureau  
  • Amy Kirkland - Vega; Texas Cattle Feeders Association
  • Sarah McKenzie - Fort Davis; Texas Farm Bureau
  • Gilly Riojas - Corpus Christi; Texas & Southwestern Cattle Raisers Association
  • Shannon Treichel - Canyon; At-Large
  • Kerry Wiggins - Austin; Independent Cattlemen's Association
  • Richard Winter - Canyon; Texas Cattle Feeders Association

FIRST-TERM DIRECTORS:

  • Leslie Callahan - Austin; Livestock Markets
  • John Connaway - Brookesmith; Texas Farm Bureau 
  • George Harrison - Bay City; Texas & Southwestern Cattle Raisers Association 
  • John Van de Pol- Amherst; Dairy

For more information about the Texas Beef Council and the Beef Checkoff, or to sign up for the Cattle Talk newsletter, visit TexasBeefCheckoff.com.