New "Chief Recipe Officer" Brings Beef To The Table
Beef Loving Texans' New "Chief Recipe Officer" Eddie Jackson Brings Beef To The Table
What do NFL fans and Food Network devotees have in common? They’ll both recognize Beef Loving Texans’ new “Chief Recipe Officer,” Eddie Jackson. Jackson, a former NFL cornerback and current Food Network chef, will develop unique, timely recipes and serve as an ambassador for the Texas Beef Council’s consumer brand. This is the first-ever partnership of its kind for Beef Loving Texans.
“We know some of life’s greatest memories are made over a delicious meal,” says Rachel Chou, Beef Loving Texans’ director of consumer marketing. “That's why we’ve teamed up with Eddie Jackson as our new Chief Recipe Officer, to help bring even more tasty beef dishes to the table.”
Jackson is the host of two popular food reality television shows including Food Network’s “Christmas Cookie Challenge” and Cooking Channel’s “Yum & Yummer.” Jackson is also known for participating as a contestant on season 4 of the reality cooking competition show “MasterChef,” winning the eleventh season of the Food Network series “Food Network Star,” hosting his own Food Network cooking competition series, “BBQ Blitz,” as well as hosting the Food Network cooking competition series “Kids BBQ Championship,” to name a few. Jackson also recently released Game Day Eats, a cookbook full of recipes to help football fans take their home-based tailgates to the next level.
“Our goal at the Texas Beef Council is to help producers and the entire Texas beef industry by getting beef on more dinner plates,” says Jason Bagley, vice president of beef resources for the Texas Beef Council. “Having a well-known personality like Eddie team up with our Beef Loving Texans brand is a great way to expand beef’s appeal to an even broader audience and encourage more consumers to work beef into their daily meal plans.”
Jackson is already “tackling” delicious new beef recipes in his new role, including a Smoky Texas Chili, Smoked Prime Rib for the holidays and Sweet & Smoky Steak Sandwich. In February, sweethearts everywhere will want to try Jackson’s Brandied Short Rib recipe as they cook the perfect Valentine’s Day meal. To entice consumers to try out his newest beef creations, Jackson will tease and post each new recipe and mouth-watering photos of the completed masterpieces on his Instagram, Facebook and Twitter social media accounts.
“Beef Loving Texans will also share Jackson’s recipe videos and teasers on YouTube, the Beef Loving Texans website and all of our social media channels,” Chou adds. “We will also be promoting the videos online through a variety of social and native ads, as well as on YouTube, Pandora and on television streaming services like Netflix and Hulu.”
“I’ve had a lot of jobs, and while the title of Chief Recipe Officer is a new one for me, I’m really excited about it,” says Jackson. “I love cooking with beef, whether that’s in the kitchen or on my eight-foot backyard smoker, so this felt like a natural partnership.”
To learn more about Jackson’s role as Chief Recipe Officer, visit beeflovingtexans.com/chief-recipe-officer. Be sure to also follow along on social media for updates and recipes.