Promotion, Research & Education
How are your Beef Checkoff dollars being directed? Check out the programs executed on your behalf to keep beef top of mind for consumers across Texas.
Beef Resources Available
Free educational materials to share at local events or directly with consumers who purchase your beef.
Annual Report
A summary of Fiscal Year 2024 beef education, promotion and research programs funded by the state and national Beef Checkoff.
Long Range Plan
The 2021-2025 Long Range Plan's mission is to strengthen demand for beef as the world’s most preferred and trusted protein. See how it's guiding TBC.
Cattle Talk
Created specifically for Texas cattle producers, Cattle Talk is your source for straightforward news, detailed insights and transparent results on how your Beef Checkoff dollars in Texas work to keep beef in its strongest state.
Inspiring More Beef Meals
Enjoying beef is an inherent part of being Texan, from our insatiable appetite for barbecue to our affinity for burgers. Innovative campaigns drive consumers back to BeefLovingTexans.com where they can experience a journey through personalized content and thousands of beef meals.
Strengthening Beef's Role in Healthy Diets
Medical professionals, who frequently make diet-related recommendations to their patients, now have direct access to the latest research on how beef fits in a heart-healthy lifestyle. Using the expertise of former pharmaceutical sales reps, TBC calls on medical offices to deliver science-based information regarding the inclusion of beef in a healthy diet and provide complementary patient educational materials.
Fueling Victory with Beef
Understanding the critical role of nutrition, especially protein like beef, in a high-performance diet, TBC created Sports Nutrition Game Plan to provide athletes with the resources they need to excel. The premier sports nutrition program was designed specifically for Texas high schools to offer power-packed beef nutrition resources for athletes and their coaches.