Checkoff-funded research programs include beef safety, human nutrition, product quality, sustainability and market research. The research conducted in these areas each year provides the knowledge foundation for the industry's checkoff-funded marketing, promotion, education and information programs.

Research is paramount in every decision impacting the beef industry. From ensuring consumers have the safest beef supply possible, to providing new beef products and packaging, to understanding consumer attitudes about beef - research is essential.

In addition to research being funded on the national level, the Texas Beef Council also funds research projects in the areas of human nutrition and beef quality and safety

To learn more about checkoff-funded research, visit beefresearch.org.