International marketing leverages the brand equity of Texas to promote the unique attributes of U.S. beef and beef variety meats in foreign markets.  In efforts to drive growth, program are aimed at expanding market penetration, improving global consumer perceptions and building trust in U.S. beef.

The Texas Beef Council actively works in partnership with the U.S. Meat Export Federation to fund and host trainings, industry tours, seminars and promotions taking place both domestically and abroad for international buyers, importers, retailers, foodservice and media.