The consumer marketing program area capitalizes on innovative communication efforts to design and deliver memorable and relevant messages directly to consumers and influencers regarding beef's value and the beef community's commitment to provide a safe and wholesome product.

Some activities in the consumer marketing area include advertising, promotions and events, media relations, digital marketing and the Texas BEEF Team.

To see how your Texas beef checkoff is connecting with consumers, visit BeefLovingTexans.com and follow us on our social media platforms.