U.S. Beef Nutrition Is Focus of Retail Promotion in Taipei

Posted by Misty Martin on May 2, 2017

High prices for popular beef cuts in Taiwan mean buyers look for product substitutions, but they need guidance on which items to substitute. Beef checkoff funding promotes alternative beef cuts such as plate fingers, rib cap plate, coulotte, clod heart, brisket and petite tender to targeted retail buyers, and it goes further by bringing samples to consumers. A partnershipwith one of Taiwan’s largest retailers resulted in “American Week” and barbecue promotions focused on explaining beef’s vital role in nutrition, especially for children.

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The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.

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