Beef was recently showcased on television cooking segments in Tyler, Lubbock and San Antonio. Each month the Texas Beef Council (TBC) preforms a beef recipe cooking demonstration during the local television news broadcast. Viewers in the area learned how to prepare a delicious Four-Seasons Beef and Brussels Sprouts Chopped Salad. TBC appears on news stations across Texas every month sharing beef recipes, nutrition facts, cooking tips and more.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.