AUSTIN, TX – Thirteen members of the Texas BEEF Team recently ran in the 120th Boston Marathon proudly wearing their beef jerseys and showcasing beef as a powerful protein. Eight additional Team Beef members from other states joined alongside the Texans ensuring beef was proudly represented at the historic race.
The beef runners started in Hopkinton, Mass., and ran along the rolling streets into downtown Boston on “Marathon Monday” to celebrate Patriots Day alongside more than 30,000 other marathon runners from 99 countries. Each team member participating in the Boston Marathon this year had to achieve a strict qualifying time during a previous marathon.
Ruel Sword of Woodway, Texas, was the first female finisher for the team with a final time of 3:24:23. The Boston Marathon is 26.2 miles and is the world's oldest annual marathon ranking as one of the world's most prestigious road racing events. Team Beef runners were from New York, New Jersey, Virginia, Wisconsin, Missouri, Idaho and Colorado.
Nancy Moore, Texas BEEF Team member and teacher from Lago Vista, Texas, commented after the race, “I often thought of others who have endured some really tough times in their life and I knew that all I had to do was run. And run for them, I did! I also passed those who had lost limbs in the bombing and were running for their own personal victory. Inspiration beyond words. The phrase ‘Boston Strong’ has always been inspirational and as of April 18, 2016, it became personal.”
The checkoff-funded Texas BEEF Team is a community of runners, triathletes and cyclists throughout Texas who recognize the nutritional benefits of lean beef and the vital role high-quality protein plays in their training. The grassroots program is made up of more than 1,200 passionate members representing the beef community across the state.
The national beef checkoff, through its Northeast Beef Promotion Initiative (NEBPI), supported the runners and had an online presence throughout the race with nearly 60,000 Twitter impressions. Social media activity surrounding Team Beef at the Boston Marathon this year can be found by searching the #BeefFuelsBoston hashtag.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.