The Texas Beef Council (TBC) recently launched an online video, blog post and recipe celebrating the Texas tradition of making and enjoying tamales during the holiday season.
“Texans have amazing stories to share that drive emotional connections to beef and the checkoff is working to share those stories that are uniquely Texan,” said Rachel Chou, TBC senior manager of consumer communications. “The Texas tradition of tamales at the holidays is a story that has resonated with consumers no matter their heritage or family background. The tamale tradition has offered us a new way to connect to consumers during the holiday season.”
Here in Texas, the tradition of making tamales reigns across many cultures and backgrounds. Their rich history dates back to Aztec and Mayan civilizations, and have become a staple for many Texan families during the holiday season. While sold at restaurants and factories, tamales are also made at home by families during tamalada gatherings.
TBC teamed up with Ellen Riojas Clark, Ph.D., former UTSA professor and co-author of "Tamales, Comadres and the Meaning of Civilization," to share the history and tradition of tamale making with beef loving Texans across the state. Clark has been making tamales for over 57 years and is well-known for throwing large, public tamaladas in the San Antonio area.
”The tamalada nourishes your soul, and it nourishes your identity," said Clark. “The learning of the cultural history of tamales is kept alive with that.”
To watch the video, visit the Texas Stories section of the consumer-facing website BeefLovingTexans.com. Also featured on the website is the Authentic Beef Tamales recipe and How to Make Authentic Beef Tamales blog post.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.