Taking Texas to Taiwan

Posted by Misty Martin on March 25, 2016

In partnership with Beef Checkoff Program and the U.S. Meat Export Federation, the Texas Beef Council (TBC) helped fund a U.S. beef event at a major Taipei hotel in Taiwan, encouraging the use of underutilized U.S. cuts for less expensive dishes.  High-end Taiwanese dining establishments are looking to add value and uniqueness to menus through new-to-market cuts.  The checkoff’s strategy is to introduce alternative high-quality U.S. beef cuts, such as ribeye cap and petite tender, to targeted buyers.

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The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.

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