The Texas Beef Council, Texas A&M AgriLife Extension and Texas A&M University Kingsville recently teamed up to kick-off the first session of a special Beef 706 program that began in March. The three-part series includes hands-on sessions focusing on beef quality management and marketing opportunities and is available for beef cattle producers from Brooks, Cameron, Hidalgo, Starr and Willacy counties. The checkoff-funded program was designed to help producers maximize profits and have a better understanding of the production process after their cattle enter the feedyard. More than 50 cattlemen attended the first session of the educational program.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.