The Texas Beef Council (TBC) is a proud presenting sponsor of the HEB Slim Down Showdown program. As a sponsor, beef is showcased throughout the 12-week competition where participants have a chance to win a $10,000 grand prize or a $5,000 health hero prize. The Showdown began in San Antonio with an intensive, seven day wellness program known as Fit Camp, complete with fitness and nutrition training, cooking lessons, meal training and more. Upon returning home, contestants receive coaching and support from HEB’s registered dietitians, past contestants and wellness coaches. Overall winners will be announced during a Grand Finale celebration in San Antonio on April 16, 2016.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.