Sharing Checkoff Information

Posted on April 15, 2015

The Texas Beef Council’s (TBC) producer communications team traveled across the state to share beef checkoff information and program updates to farmers and ranchers. TBC participated in local meetings, conferences, board meetings and the World Livestock Auctioneer Championship held in Waco, College Station, San Marcos, Clifton and Galveston. Sharing checkoff information with stakeholders remains a focus for TBC.

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The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.

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