Reaching Texas Beef Checkoff Stakeholders

Posted by Misty Martin on February 5, 2017

In efforts to share the latest beef checkoff information, Texas Beef Council (TBC) staff recently attended the Amarillo Farm and Ranch Show and the Texas Farm Bureau Annual Meeting in San Antonio. TBC works throughout the year to attend beef industry association conventions, county meetings and farm and ranch shows across the state to educate Texas farmers and ranchers about the national and state beef checkoff programs.

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The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.

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