Reaching Health Influencers

Posted by Misty Martin on November 5, 2016

The Texas Beef Council’s (TBC) nutrition team recently participated in the Texas Nurse Practitioners Conference in San Antonio and the Texas Academy of Physicians Assistants regional meeting in Corpus Christi reaching more than 750 health professionals. TBC exhibited a booth showcasing information and research showing high cholesterol patients can enjoy lean beef as part of a healthy diet.  Attendees were provided education and research regarding the high cholesterol patient and wellness messages incorporating beef.

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The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.

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