With the launch of the national checkoff’s ‘Families in Motion’ campaign, the checkoff’s consumer-facing Facebook page – with nearly 1 million likes! – has been sharing and promoting recipes that consumers can relate to through lifestyle moments and cooking styles. Check out posts like this Kid Friendly Fare post that reached more than 900,000 people and recorded more than 19,000 engagements. Another post that reached more than 450,000 people was in partnership with Amee Livingston of Amee’s Savory Dish, a member of the Beef Expert Bureau. The checkoff shared her recipe for Balsamic Beef and Asparagus Roll Ups, engaging with her fans and showing others that moms and fitness enthusiasts include beef in their weekly meal plans.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.