AUSTIN, TX – The Texas Beef Council’s (TBC) newly elected board of directors began the new fiscal year leading the state’s producer-run beef marketing organization. The TBC board of directors consists entirely of beef producers providing representation of the state through organization affiliation. In addition, the board may elect two directors at large, without nomination by a qualified organization, to round out the board with equitable geographic and sector representation.
Dave Edmiston, a McCulloch County rancher, is the newly elected chairman of the TBC board. Edmiston represents Texas Farm Bureau and is a third-generation cow-calf producer who ranches in the Heart of Texas.
“I’m honored to serve Texas cattlemen and women in this leadership role,” said Edmiston. “Texas beef producers should know their state and national beef checkoff program is working hard to help build beef demand on their behalf and help them be profitable.”
Austin Brown III of Beeville will represent Texas and Southwestern Cattle Raisers Association on the TBC board and is the newly elected vice chairman. Brown is a cow-calf producer and ranches in South Texas.
Joining Edmiston and Brown on the executive committee are Bruce Dopslauf, Ryan Moorhouse and outgoing chair, Coleman Locke. The executive committee acts for the entire board on matters that require action between regularly scheduled meetings for the full 20 member board.
The TBC board establishes the budget and ultimately decides which demand building programs receive checkoff funding collected under the national Beef Checkoff Program. Directors can serve up to six consecutive one-year terms on the TBC board.
“For more than 27 years Texas beef producers have been making decisions about where their checkoff dollars are invested in the areas of promotion, research and education,” said Edmiston. “I’m confident in our board’s vision and strategic plan that will be implemented through fiscal year 2015.”
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.