The Texas Beef Council (TBC) has partnered once again with Mesa Vineyards and Bolner’s Fiesta Spices to promote Ste. Genevieve Wine, Fiesta Spices and beef during the months of May and June. The cross promotion is currently taking place in more than 500 retail stores across Texas and includes point of sale elements such as coupons and recipe cards. The Texas beef checkoff programs continue to invest in cross promotional campaigns in efforts to leverage state and national checkoff dollars.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.