Making Strides for Beef

Posted by Misty Martin on February 25, 2016

The Texas BEEF Team made 542 appearances at races across Texas and the U.S. in February.  The team made 119 volunteer appearances at 24 races by participating in activities such as working at water stops and engaging in beef cheering stations.   Members also included beef materials in 13 different race packets.  Beyond race day, team members represented beef at four community events reaching more than 1,000 people.  The Texas BEEF team is a community of runners, triathletes and cyclists throughout Texas who recognize the nutritional benefits of lean beef and the vital role high-quality protein plays in their training. As each team member strives to reach their goals, the Texas Beef Council supports their every achievement and is always excited to cheer them on.

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The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.

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