Health Professionals Learn More about Beef Nutrition

Posted by Misty Martin on May 15, 2016

The Texas Beef Council (TBC) recently represented beef at the Texas Academy of Nutrition and Dietetics Annual Conference and the Texas Medical Association’s TexMed Annual Conference, both held in Dallas. During the health professional conferences, TBC exhibited in the tradeshow showcasing the benefits of beef in a healthy diet and offered educational and research materials to more than 2,500 attendees.

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The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.

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