Fourth of July sales numbers speak for themselves: Grilling beef on Independence Day is something Americans love to do. A checkoff poll about consumers’ preferences and plans for July Fourth celebrations found that, beef dominates America’s grills. Nearly two-thirds said they planned to grill or eat beef for Independence Day celebrations, and more than 80 percent of those planned to eat a burger. Checkoff staff worked with an editorial content company, Family Features, to write and share the survey results with outlets nationwide, and the associated release tallied 946 placements and 109.7 million impressions across outlets including The Miami Herald, Yahoo Biz, MarketWatch and The Dallas Morning News.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.