Getting Interactive with Consumers

Posted by Misty Martin on June 15, 2016

Thanks to the checkoff’s Interactive Butcher Counter, now in its second year on BeefItsWhatsForDinner.com, thousands of consumers have come to the checkoff to get answers to their beef-cut questions. In fact, since the start of fiscal 2016, more than 249,000 consumers have generated more than 360,000 page views at the Interactive Butcher Counter. With this popular tool, consumers can find an ideal beef cut for any occasion by clicking ‘explore the cuts,’ ‘guide me to the right cut,’ or by simply searching the name of a particular cut. The information received included recommended cooking methods, nutritional data, and delicious recipes using the cut. The Interactive Butcher Counter also is responsive, which means no matter what device the consumer is using (e.g. phone, tablet or desktop), they have the same great user experience.

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The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.

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