Fitness professionals, nutritionist and gym owners learned about the importance of protein in the diet and optimal distribution throughout the day at MANIA®, a fitness education conference recently held in Dallas. Checkoff-funded speaker, Mike Roussell, PhD, shared research and insights about the benefits of high quality protein, like lean beef, in the diet. Roussell is a well-known expert contributor to both national print publications and leading online fitness outlets. The Texas Beef Council (TBC) also participated in the conference expo sharing with attendees how beef plays a healthy role in fueling muscles and energizing the body.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.