Major media outlets continue to feature beef, thanks to extensive checkoff media-relations efforts. A couple recent examples include: Real Simple – “10 Inventive Ground Beef Recipes,” by food and nutrition editor Kate Merker; and Better Homes and Gardens – a variety of "Easy and Healthy Ground Beef Recipes,” shared more than 6,000 times on social media.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.