The Texas Beef Council (TBC) hosted 28 registered dietitians from the Houston area at a recent Farm to Fork tour. The tour began with attendees learning more about beef nutritional attributes through a ‘Lean Matters’ presentation. Experts in animal and meat science also presented a beef industry overview before the group traveled to Hungerford to visit the J.D. Hudgins Ranch. The Texas Beef Checkoff Program continues to invest in demand - building programs such as Farm to Fork experiences.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.