Engaging Ag Advocates

Posted by Misty Martin on August 10, 2017

The Texas Beef Council (TBC) recently worked in partnership with Texas 4-H Livestock Ambassadors and Texas Ranch Brigades during their respective youth programs.  TBC hosted a Grilling 101 for both programs and encouraged students to become active beef advocates through the checkoff-funded Masters of Beef Advocacy (MBA) program. The MBA program trains members of the beef community to engage with consumers and answer their questions about beef and beef production.

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The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.

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