Debuting Online Commercials

Posted by Misty Martin on September 10, 2016

The national checkoff recently debuted new online video commercials, which quickly registered significant consumer viewership. The two Families in Motion spots – “Beef at the Center” and “Beef on the Brain” – showcase beef in its absolute best light. With about 90,000 video views in its first week, Beef at the Center recognizes that while families are always on the go and evolve and change over time, BEEF always remains a family favorite at the kitchen table. Meantime, Beef on the Brain” – with more than 865,000 consumer views out of the gate! – brings Aaron Copland’s Rodeo to see what happens when one young boy spends his day knowing that beef is, indeed, what’s for dinner when he gets home. The new spots are anchored by a new “Families in Motion” landing page and supported by a wide variety of digital advertising support, including ads on Facebook, Twitter, Pinterest, YouTube, Google Search, websites and more.

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The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.

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