Ten chefs and culinary instructors recently visited the South Plains for a pasture to plate tour of the beef industry. Attendees visited Texas Tech University, Lubbock Feeders and Cargill processing plant in Friona. Following beef from farm to fork while learning the purpose of management decisions along the process, proves to be an invaluable tool in educating influencers. Providing pasture to plate experiences remains a focus for the Texas Beef Checkoff.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.