Content Partnerships Prove Successful for Beef. It’s What’s For Dinner.

Posted by Misty Martin on November 20, 2017

October marked the end of another successful content partnership campaign for the Beef Checkoff. In 2017, the checkoff-funded Beef. It’s What’s For Dinner. brand partnered with food and healthy lifestyle websites, PureWow and Greatist, to create and execute beautiful, inspiring content about beef. These partners captured consumers through a variety of videos and articles, resulting in millions of consumers hearing about beef from these influential, credible websites. Overall, the campaign garnered more than 85 million impressions, 4.1 million video views and nearly 50k social engagements across both the PureWow and Greatist digital ecosystems. These numbers surpassed standard benchmark for both partners, proving that consumers are hungry for educational beef content. From choosing and preparing beef meals to nutritional information – consumers ate it up!

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The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeef.org or call (800) 846.4113.

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