Building Beef Advocates

Posted by Misty Martin on July 28, 2017

The Texas Beef Council (TBC) recently showcased the Masters of Beef Advocacy program at the Texas 4-H Roundup trade show held in College Station.  The trade show provided an opportunity to meet Texas 4-H students and leaders interested in learning about checkoff-funded programs geared towards building advocates for the beef community.  The 2016 -2017 Texas FFA state officer team visited the TBC office to learn more about ongoing advocacy efforts and participated in a Grilling 101 class.

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The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.

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