The checkoff-funded Beef WISE Study will be published in Obesity Science & Practice this summer. The consumption of lean beef as part of a higher-protein diet for weight loss resulted in equivalent reductions in body weight and fat mass and improved heart health measures as a similar diet restricted of red meat. Researchers indicate there is no reason to advise individuals undergoing weight loss to avoid beef. For more information on Human Nutrition, visit www.beefresearch.org.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.