The beef checkoff is launching a newly revamped Beef University – or Beef U – a free, online training program focused on the latest information, insights and research on marketing and selling beef. Beef remains one of America’s favorite proteins, and with supplies on the rise for 2017, this tool serves as a complement to supply chain staff training aimed at helping capitalize on beef’s profit potential. The revamped Beef U addresses the latest data and industry insights on hot topics in a new condensed, more user-friendly format. Each module can be completed in 15 to 20 minutes and includes a brief quiz at its conclusion. Once a user completes a module, they can access resources related to the topic. The Beef University training program is free, but users will be prompted to register before they can view the content and become a member of the Beef U online community. Private groups can be created for companies seeking to track staff progress. For more information, visit https://www.beefu.org/.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.