More than 45 Kroger meat market managers participated in a two day beef production boot camp held at Texas A&M University. Boot Camp is designed to help attendees become more familiar with the beef lifecycle and best management practices involved in raising cattle for beef. The program empowers key influencers in the retail channel to educate consumers and address concerns regarding sustainability, environmental impact, animal handling and animal health. The Texas beef checkoff also sponsored a Train the Trainer educational session for 35 Kroger meat market managers. The two sessions are presented in cooperation with Texas A&M University AgriLife Extension.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.