Beef Nutrition Showcased

Posted by Misty Martin on April 28, 2017

The Texas Beef Council’s (TBC) nutrition team recently participated in the Texas Academy of Physicians Assistants conference in San Antonio reaching the 400 health professionals in attendance. TBC exhibited a booth showcasing information and research showing high cholesterol patients can enjoy lean beef as part of a healthy diet. Attendees were provided information and research regarding the high cholesterol patient and wellness messages incorporating beef.

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The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.

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