The Texas Beef Council (TBC) continued to reach consumers online through holiday BEEF Loving Texan Facebook carousel ads. These popular ad types offered consumers a scroll-through five recipe carousel that drove traffic to txbeef.org. The recipe carousels focused on holiday roasting, breakfast and appetizers. The ads targeted current BEEF Loving Texan fans and their friends. The ads have been hugely popular and have received excellent engagement in the form of likes, comments and shares.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.