Employees from H-E-B’s health and wellness, public relations, and meat department recently gathered in San Antonio for a day of beef-focused presentations covering retail trends, nutrition, culinary applications and production practices. The group ended the day with an immersion tour at the Peeler Ranch and Texana Feeders in Floresville. Attendees learned about all segments of the industry, beef cuts, and how to make proper recommendations to consumers regarding their beef purchase. Immersion tours are a unique opportunity for the Texas Beef Council to bring together partners and discuss all things beef and equip employees with useful and applicable information.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.