The Texas Beef Council (TBC) recently hosted a Beef Culinary Immersion Tour in connection with the National Restaurant Show. TBC hosted culinary teams from two Texas-based restaurant groups to explore the national show and attend educational sessions. Master butcher, Kari Underly, hosted a butchery class for the culinary professionals on the tour. Throughout the immersion experience, the group visited several successful steakhouses and other cutting edge restaurants.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.