The Texas Beef Council recently hosted two sessions of Beef Boot Camp for 40 HEB meat market managers from around the state. The group participated in a day-long training about beef nutrition, grilling techniques, quality grades, flavor pairings, and of course, delicious beef recipes! Matching various cuts of beef with the proper cooking method was also a focus during the sessions. Beef Boot Camp is designed to educate retail employees so they will have beef knowledge to answer customer questions and provide suggestions that will result in a positive eating experience for consumers.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.