The American Farm Bureau Foundation for Agriculture, contractor to the beef checkoff, released a new educational app, “All About Beef”. App versions of “The Steaks are High” and “Grocery Grab” are STEM-based games funded by the Beef Checkoff Program and geared toward students in grades 3-5. In addition to teaching nutrition and environmental facts, the apps also feature kid-friendly beef recipes. The My American Farm games, including “The Steaks are High” and “Grocery Grab” are available on the iTunes store for iPhone and iPad, at Google Play for Android devices, on Amazon for the Kindle Fire and on www.MyAmericanFarm.org.
The Beef Checkoff Program funded development of this game and supporting resources.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.