Return on Investment

The infographic below illustrates the exciting results from the most comprehensive study ever rendered about the Return on Investment (ROI) of beef-checkoff assessments. Dr. Harry Kaiser of Cornell University concludes that each dollar invested in the Beef Checkoff Program between 2006 and 2013 returned about $11.20 to the beef industry.

Dr. Kaiser says the results should be encouraging to the country’s beef producers and importers. Commissioned through the checkoff’s Joint Evaluation Committee, this ROI study could be a useful tool for producers who make decisions about how to invest checkoff dollars.

Return on Investment

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