Checkoff-funded research programs include Beef Safety, Human Nutrition, Product Quality, Sustainability and Market Research. The research conducted in these areas each year provides the knowledge foundation for the industry’s checkoff-funded marketing, promotion, education and information programs.
Research is paramount in every decision impacting the beef industry. From ensuring that consumers have the safest beef supply possible, to providing new beef products and packaging, to building the scientific evidence proving the nutritional benefits of beef, to creating a sustainable beef product for a growing population, to understanding consumer attitudes about beef, research is essential.
To learn more about checkoff funded research visit beefresearch.org.