Consumer Information

Consumer programming is designed to reach the millennial audience (80 million people born in the early 1980s to early 2000s). Thanks to the help of your checkoff investment, the Texas Beef Council is giving beef-loving Texans and those who influence consumers  the tools and answers they need to purchase, cook and maintain a healthy lifestyle with beef. All in all, building demand for beef.

Our consumer programs work directly with targeted consumers:

  • Registered dietitians
  • Other health professionals including medical doctors
  • Fitness professionals
  • Family and consumer science agents
  • Bloggers

Learn more at