Beef Loving Texans
Texas Beef Council Announces Launch of New Campaign - “BEEF Loving Texans” campaign aimed at elevating Texans’ passion for beef.
The Texas Beef Council (TBC) is proud to announce the launch of BEEF Loving Texans - a consumer-driven campaign created to share unique recipes, stories, cooking and shopping tips, and expert nutrition information. The BEEF Loving Texans campaign celebrates the pride and values deeply rooted in Texans through family, community and tradition.
BEEF Loving Texans aims to tell the story of the benefits of beef in a way that’s meaningful to Texans and connecting shared Texan values, nostalgia, and pride to the passion Texans have for beef.
Beginning July 1, the Texas Beef Council (TBC) will kick-off the advertising portion of the newly launched BEEF Loving Texans brand campaign. Advertising for the campaign will include digital, print, radio, billboards and television across Texas.
Television Ads - The BEEF Loving Texans television ad will be airing in Dallas, Houston and Austin for nine weeks beginning July 1 and will conclude September 5. Some of the cable networks airing the commercial include the Food Network, Fox News, Hallmark, VH1, TLC, Lifetime, TNT and ESPN. The television ad is expected to reach more than 2 million people with a frequency of approximately four times.
Radio - Radio ads will be featured on Pandora radio reaching more than 2.3 million Texans.
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Billboards - Texans will also see BEEF Loving Texans ads on 153 billboards across the state with the expected reach of more than 2 million impressions. Looking for a billboard near you? Download billboard locations.