New Leadership Represents Texas Cattle Producers on Texas Beef Council Board
By Misty Martin on December 8, 2017 @ 10:39am
AUSTIN, TX – The Texas Beef Council’s (TBC) newly elected board of directors began the new fiscal year leading the state’s producer-run beef marketing organization. The TBC board of directors consists entirely of beef producers providing representation of the state through organization affiliation. In addition, the board may elect two directors at large, without nomination by a qualified organization, to round out the board with equitable geographic and sector representation.
Ryan Moorhouse of Hartley is the newly elected chairman of the TBC board representing the Texas Cattle Feeders Association. Moorhouse is the general manager of Hartley Feeders, a JBS Five Rivers location. Five Rivers has a combined feeding capacity of more than 920,000 head of cattle with locations in Colorado, Kansas, Oklahoma, Texas, Arizona, and Idaho. The Hartley Feeders location has a feeding capacity of 73,000 head.
“I’m encouraged and excited to serve this organization in my role as chairman,” said Moorhouse. “I’m confident in the board’s vision and strategic plan for fiscal year 2018. Beef producers across the Lone Star State should know their state and national beef checkoff programs are working hard to help build demand and ultimately help them be profitable.”
Steven Lastovica of Salado is an at-large member of the TBC board and is the newly elected vice chairman.
Joining Moorhouse and Lastovica on the executive committee are Austin Brown III, representing the Texas and Southwestern Cattle Raisers Association; Michael White, representing Texas Farm Bureau; and outgoing chair Jason Beyer representing packers. The executive committee acts for the entire board on matters that require action between regularly scheduled meetings for the full 20 member board.
The TBC board establishes the budget and ultimately decides which demand building programs receive checkoff funding collected under the national Beef Checkoff Program. Directors can serve up to six consecutive one-year terms on the TBC board.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeefCheckoff.com or call (800) 846.4113.