Fitness and Nutrition Professionals Live Well with Beef
More than 30 health and fitness experts recently joined the Texas Beef Council (TBC) for Live Well 2014. The workshop provided an opportunity to connect with online communicators who are fitness professionals, fitness-focused registered dietitians, pro-triathletes and trainers. Importantly, the invite-only workshop gave attendees a chance to learn more about beef nutrition, test their cooking skills and meet some of the nation’s leading nutrition, specifically protein, researchers.
Annual Report Recaps Demand Building Programs
The Texas Beef Council (TBC) recently published the 2013 annual report highlighting key state and national programs in the areas of research, education and promotion.
Texas Beef Checkoff Goes Red with Heart-Healthy Partnership
The Texas Beef Council (TBC) has once again partnered with the American HeartAssociation (AHA) to share with consumers the many ways beef can be part of a heart-healthy diet. In honor of National Heart Month in February, TBC celebrated the yearlong partnership by showcasing heart-healthy lean beef at Go Red for Women Luncheons in major Texas markets.
The Great American Barbecue – Texas Style!
In partnership with the U.S. Meat Export Federation (USMEF), the Texas Beef Council (TBC) recently hosted the annual Great American Barbecue at the Kowloon Cricket Club in Hong Kong. With the best attendance on record for this annual event, the program attracted over 1,000 participants, including key food and beverage operators, retailers, executive chefs, meat importers, media and food bloggers.
Holiday Roasting Campaign Heats Up Online
The Texas Beef Council (TBC) recently launched an online beef roasting campaign in efforts to keep beef top of mind during the holiday season. The all digital campaign included Facebook, Beef Loving Texans blog and YouTube content to increase engagement and conversation online around holiday roasting.
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