The Great American Barbecue – Texas Style!
In partnership with the U.S. Meat Export Federation (USMEF), the Texas Beef Council (TBC) recently hosted the annual Great American Barbecue at the Kowloon Cricket Club in Hong Kong. With the best attendance on record for this annual event, the program attracted over 1,000 participants, including key food and beverage operators, retailers, executive chefs, meat importers, media and food bloggers.
Holiday Roasting Campaign Heats Up Online
The Texas Beef Council (TBC) recently launched an online beef roasting campaign in efforts to keep beef top of mind during the holiday season. The all digital campaign included Facebook, Beef Loving Texans blog and YouTube content to increase engagement and conversation online around holiday roasting.
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