Checkoff-Funded BEEF Loving Texans Makes Television Debut
The Texas Beef Council (TBC) will kick-off the advertising portion of the newly launched BEEF Loving Texans brand campaign. Advertising for the campaign will include digital, print, radio, billboards and television across Texas.
Texas Beef Council Announces Launch of New Campaign “BEEF Loving Texans” campaign aimed at elevating Texans’ passion for beef
The Texas Beef Council (TBC) is proud to announce the launch of BEEF Loving Texans - a consumer-driven campaign created to share unique recipes, stories, cooking and shopping tips, and expert nutrition information. The BEEF Loving Texans campaign celebrates the pride and values deeply rooted in Texans through family, community and tradition.
Nutrition and Fitness Experts Live Well with Beef
Top-tier Texas health, nutrition and fitness experts recently joined the Texas Beef Council (TBC) for Live Well 2016. The workshop, funded by the Texas beef checkoff programs, provided an opportunity to engage and connect with 24 participants and provide them with the latest protein research, beef nutrition information and test their cooking skills.
Texas BEEF Team Members Run Boston Marathon
Thirteen members of the Texas BEEF Team recently ran in the 120th Boston Marathon proudly wearing their beef jerseys and showcasing beef as a powerful protein. Eight additional Team Beef members from other states joined alongside the Texans ensuring beef was proudly represented at the historic race.
Texas BEEF Team Encourages Ranchers to Participate in Million Mile Month
The checkoff-funded Texas BEEF Team is inviting Texas farmers and ranchers to join their team for the Million Mile Month™ (MMM) challenge beginning April 1. The MMM challenges individuals and groups to join together as a global community to complete one million miles of physical activity during the month of April, and to engage in a huge cause: their health.
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